On August 10, the Transportation Security Administration established Draconian rules prohibiting airline passengers from bringing onboard liquids and gels — even liquids and gels purchased from TSA-approved and monitored vendors inside the so-called “sterile area.” TSA relaxed these rules on September 26, permitting passengers to “carry through security checkpoints travel-size toiletries (3 ounces or less) that fit comfortably in ONE, QUART-SIZE, clear plastic, zip-top bag.”
The market has now come to TSA’s rescue.
Neutral Source managing editor Richard Belzer purchased an airline ticket today from Orbitz. After completing the sale, he received a confirmation email
with the adjacent clickable image:
Orbitz offers several package deals for his-and-hers toiletries, and as the advertisement says, they will ship directly to your destination hotel. The packages come fr
om Minimus.biz, whose slogan is “minimum size, maximum convenience.”
TSA’s revised security rules require that carry-on toiletries be enclosed within very specific packaging. Minimus.biz has responded:
If you type the word “ZIPLOCK” in the “special instructions” section during checkout, we will include a free quart size ziplock bag, and pack your travel size items into the bag for you!
Markets work. Entrepreneurs respond to opportunities — even (or perhaps especially) opportunities created by government regulation. This reduces the cost of compliance. For every traveler willing to pay Minimus.com approximately $20 to obtain one of its TSA-compliant travel kits, the cost of compliance otherwise would have been higher.